Kids,
I went out with my friend Jill the other night. Jill is a friend I met at Marathon, and she is amazing. You know how they say that big things come in little packages? Jill is a very big thing in a very little package. There are just so many wonderful things I could say about her and I've missed her since changing work venues.
So it was nice catching up. We went to Black Sheep and got a few drinks and, I think, absolutely appalled the poor couple next to us with our no-holds-barred conversation. Jill is one of those friends that you can tell everything to and then trust that she'll tell you everything right back. And frankly, at the age of 24, we frequently sound pretty degenerate when we say it all out loud all at once.
But it's fun. And it's cathartic. And I value the time that we get to spend together, especially now that it is less and less frequent.
There was one downside: the coasters. Coasters are, of course, a given in any bar. Most places have Smithwicks or Miller Lite or personalized coasters. And I'm fine with those coasters. They are useful, disposable, and not overly tacky.
The coasters at Black Sheep on Friday night were tacky.
Exhibit A:
Yeah, I know, my Photobooth skills leave something to be desired. But I'll recap the letters of the backwards coaster that I just posted. To be honest, the coaster just doesn't deserve the dignity of being captured in a higher quality, or even flipped on my computer so you can read the writing.
Here's what it says:
Genius Tips For Picking Up Chicks!
1. Naked is as naked does.
2. If at first you don't succeed, try again, and again, and again. All it takes is one to say yes.
3. Look for women with an ugly friend. Then surprise them by hitting on the ugly friend.
4. Borrow someone's baby and bring it to the bar. Ladies love babies.
5. Lower your standards. Really low.
Yeah. That's really what it says.
And I know, I know, it's supposed to be funny in an ironic sort of way. Of course these aren't meant to be real ways to pick up chicks: they're just funny! I mean, who would REALLY bring a baby to a bar- haha!
But it's just not really funny at all. It's annoying and frankly, kind of creepy. I especially dislike the second one. Through some drunk dude's beer goggles that sounds like a recipe for date rape. I mean, I know I'm over analyzing it here, but I'm just annoyed. If you're going to take your marketing campaign to the bar... make it useful!
Market booze at the bar. Everybody loves those trashy chicks who pour Jaeger all over the place, even if they don't like Jaeger.
Market sex at the bar. Because, let's be honest, alcohol fuels bad decisions. And people frequently make bad decisions in regard to sex.
Market sports/music/art at the bar. And yes, television is a sort of entertainment in the same category as these things. But the thing here is that the marketing needs to be bar specific. If you're a sports bar, play the Sixer's game. If you're a jazz cafe, market toward the pretentious people who want to feel erudite (same goes for art here).
If you're just an average sort of bar, sure you can advertise for television shows. But advertise for good shows! Advertise for "How I Met Your Mother" or "Teen Mom" (ha!) or anything with Denis Leary.
But don't advertise for this stupid show with this stupid coaster! CBS, you can do better! Black Sheep, you can do better! Whoever got paid whatever insane amount I'm sure they got paid for making this coaster: you can NOT do better. You've really outdone yourself by getting this little baby onto the market and since I'm guessing you're a one trick pony, you ought to just get out of the game while you can.
Maybe this whole thing just bothers me so much because people tend to lump "Big Bang Theory" together with "How I Met Your Mother" and they're so different. One is funny!
Kids, there is no reason why a coaster should ever bother you enough to go home and write a blog about it. Don't grow up to be like me. Please.